Meet Tammika Elle, the woman behind the brand.

SHARE YOUR STORY & TELL US HOW H.R. BECAME TO BE!

I started this company a little over 5 years ago after I decided to open my first salon at the end of 2017, to create another option for women looking for amazing quality hair. As a licensed hairstylist and a woman that loves bomb hair, working in a salon setting has put me in the position to have conversations with clients of different nationalities on the daily about their hair needs, likes, & dislikes, that’s when I just knew I had to get on my job and give them what they were in search of.

Their biggest need was to have luxury extensions that has quality & longevity without the hefty price tag readily available at their finger tips!

In the beginning it really was like the cliche saying, “looking for a needle in a haystack”. I would literally invest all my money earned into trying out vendors, traveling to NYC or wherever I had to go to sample hair. For a while I thought I had found it but the longevity just wasn’t there so I kept working, reading hair blogs, studying other major hair companies.

In the early stages a lot of mistakes were made. I’m not going to say I’ve taken losses, I just consider them lessons because if you’re learning something valuable out of a trial and error it’s never considered a loss. Being an Entrepreneur is tough enough. Unless you have a huge savings account, I highly recommend working your business as a side hustle while you have a steady income until you’re able to turn that side hustle into your full-time!

Once covid hit that was the turning point for my brand and as bad as of time it was for the entire world it had became my biggest blessing in disguise. Like most, the world was shut down and I had nothing but time on my hands. I took that time invest in myself like never before. My thought process was when my salon doors re-open I want to come back better than ever. Finally having the chance to take courses and webinars that I wanted to take but just couldn’t find the time previously, that’s what led me to learning about raw hair and the manufacturers that I work with closely today for the production of HR LUXE Extensions.

HairRaisorz & the Luxe Collection is an expression of who I am. I am a fun, confident, bold woman with a sweet spirit. With the variety of textured extensions that we currently offer and will be adding more in the near future, women are able to say who they are without opening their mouths. Specializing in hair extensions, I was inspired & determined to finding the most luxurious hair that would boost the confidence of all women!

The key to who we are as a brand and the success we have seen thus far is consistency. This goes for every aspect business and personal growth. The next would be staying focused.

A business takes a long time to grow. I embraced the fact that I was not going to hit a home run the first time up to bat.

Over the years I have tried to teach myself as much as possible for marketing, sales, technology, and, languages. I’m a firm believer that we are not as successful as we wish because we just have not learned how to get there. Everything is a journey that needs to be embraced.

I’m enjoying this journey we’re on while making women of every shade feel beautiful a long the way!